Guests: Don Blauweiss and Chuck Schroeder, Two of the REAL Mad Men of Advertising!
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Meet Don Blauweiss and Chuck Schroeder Don BlauweissDon Blauweiss began his career as a graphic designer, achieving international recognition for his package designs. Then he became an advertising Art Director at Doyle Dane Bernbach where he worked on historic and renowned campaigns for Volkswagen, Coffee of Colombia, Lufthansa, Uniroyal, and Avis.He has taught design and advertising concepts at Parsons School of Design, Pratt Institute and Cooper Union for a total of 25 years. |
Chuck Schroeder
Chuck Schroeder also started his career in the advertising business at Doyle Dane Bernbach as a copywriter working on Alka-Seltzer, Volkswagen, Polaroid, Mobil, American Airlines, Stroh's Beer and other accounts.He established Schroeder Advertising in 1978. The agency has worked for The New York Stock Exchange, Fiduciary Trust International, The British Tourist Board, American Airlines, and Japan Airlines. Schroeder Advertising created Saratoga Lager, a new micro brew, and developed the positioning and formulation for the brand.
He was an advertising instructor from 1974 to 1992 at The School of Visual Arts in New York.
Visit Don and Chuck's Website:
www.seniorcreativepeople.com
Visit Don and Chuck's Website:
www.seniorcreativepeople.com
